We’re Building Your

Favorite Brands

W&P

About Us

Very Great is a digitally-native consumer product company, growing a family of crave-worthy brands for a new generation. Founded in New York City, Very Great is powered by an AI-enabled growth platform that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands.

TIME Best Invention

Oprah's Favorite Things

Red Dot Award

CES Innovation

Forbes 30 Under 30

TIME Best Invention • Oprah's Favorite Things • Red Dot Award • CES Innovation • Forbes 30 Under 30 •



Our Process

Starting with macro trends, we identify emerging opportunities and process them through a proprietary, AI-driven launch engine

  • We identify early state macro trends and emerging consumer needs via social listening and robust data analysis.

  • We rapidly prototype and test brand concepts via a proprietary AI-powered brand engine, gaining critical insight from real consumers.

  • We create best-in-class products and brands, leveraging a global supply chain infrastructure.

We build brands at the pace of today’s consumer.

Wild One

Wild One


W&P

W&P

Courant

Courant




We're growing quickly, and hiring.

3

Brands Launched

350

Products Created

1mm+

Customer Community

Join the Team